Project Details
THAALAM
by GVND & whoisavi

The music video for "Thaalam" serves as a high-fidelity visual translation of the track’s aggressive soundscape.
By integrating classical percussive motifs—such as Mridangam strikes and tabla action—with raw, gritty visual textures, the cinematography creates a cohesive atmospheric experience.
The visual direction emphasizes a restrained color palette and precise, rhythmic editing, mirroring the track's intricate tempo and "wicked flow".
This approach was crafted to elevate the blend of contemporary hip-hop and classical instrumentation, ensuring the imagery is as hard-hitting as the composition itself.
Video Credits:
Director: Anush Surya Kumar
DOP: Aswin Sumesh
Executive Producer: Rohit Menon
Director's Assistant: Siri Gowri
Production Assistants: Nayan Sajeev, Yashwanth Veeresh, Madhavan Krishnesh
Stylist: Disha Pai
HMUA: Shreya Makam
Line Producer: Hari Prasad
Grade: Aswin Sumesh
3D Visuals: Aadish Jain
SFX: Avinash Kumar & Govind Menon
Graphics: The.Kenophob
BTS: Kritin Adhia
Choreographers: Anil Kumar & Jax/Kummi
Dancers:
Ananth
Santhu
Murali
Divakar
Satish
Masu
Rohan Singh
Tanuj Lokesh
Shoindoor
Music Credits:
Performed by GVND & whoisavi
Produced by whoisavi, GVND
Mixing and Mastering: Akash Shravan
A&R: Nikhil Bhamray
Executive Producer: Mo Joshi
Label: Azadi Records



